Google Foundation

The founding of Google in September 1998 marks the birth of a moment rather than a person, and its chart reads like a mission statement for the way it would reorganise all human knowledge. Two Stanford doctoral students, Larry Page and Sergey Brin, began as a research project to organise the internet efficiently, and by August 2001 the company had gone public, its search algorithms leaving Yahoo and AltaVista behind. Later came Gmail in 2004, Maps and Docs, the pivotal purchase of Android in 2005, the Chrome browser in 2008, and Google Play in 2012.

The Sun of this moment sits in Virgo, and no sign describes the enterprise more perfectly: Virgo shines by being useful, by service and duty, by doing a job flawlessly out of principle. Virgo is the great cataloguer, meticulous, analytical, master of detail, a jack of all arts and, unlike Gemini, a master of all. That is a search engine's very soul. The Moon of the moment rides in Aquarius, the collective psyche fused with the whole tribe of humanity: revolutionary, nonconformist, a higher octave of Mercury, the crazy-genius wave that topples the old sandcastle so a smarter one can rise. Virgo perfection wedded to Aquarian reach: an information empire.